Magnetic Therapy
By Ray Cralle, RPT
A new tool is available to patients and rehabilitation specialists in the United States, thanks to the growing demands
of alternative medicine.
Most everyone today is aware of some of the changes in medicine, especially as it relates to finding cost-effective means
of providing care and treating ailments. Clinicians in this country found "magnetic therapy" a reimbursable medical
expense in Germany, Israel, Japan and forty-five other countries and became intrigued with its possibilities for American
health care.
Early manufacturers produced the familiar magnet with north and south poles, but growing numbers of investigators have
realized the importance of using only one pole (usually north or negative). This allows for a much stronger magnetic field
to be placed against the area of pain, which research seems to indicate the need for, especially in chronic pain or overuse
symptoms.
The Office of Alternative Medicine of the National Institute of Health in Washington, D.C., has just awarded over a million
dollar grant to Ann Gill Taylor, RN, Ph.D. at the University of Virginia, to study the effects of magnets in chronic pain.
Dr. Gill Joins a list of doctors and scientists currently interested in this European phenomenon. Prestigious centers such
as John Hopkins, Baylor College of Medicine and Massachusetts Institute of Technology are studying magnetic therapy.
I first heard of magnets when a longtime friend and hospital director asked me to go to Dublin, Ireland in 1993 to meet
Austin Darragh. MD, a world renowned researcher, who had been using magnets to treat pain. The joy of finding something so
simple, yet so effective in helping people relieve pain still fascinates me.
I have practiced for over twenty-four years and have never been as impressed by a technology so simple and effective in
helping arthritis, back pain and even fibromyalgia (chronic fatigue). Just to name a few, as safely and cost-effectively as
unipole (negative) magnets.
I am convinced that it will soon be commonplace to treat headaches, sports injuries and even allergies with magnets, and
that managed care will find it on the top of its list of worthwhile expenses.
Ray Cralle, RPT is a registered physical therapist at Cralle Physical Therapy Services.
Source: The Senior News, April, 1997
http://www.therionresearch.com/learning_center_articles.html
What is magnetic therapy?
Magnetic therapy is a safe, non-invasive method of applying magnetic fields to the body for therapeutic purposes. It helps
to speed the healing process and improve quality of sleep without any adverse side effects. Whether used independently or
as an adjunct to your current treatment, magnetic therapy is very effective for the relief of discomfort due to joint and
muscle pain, inflammation, and stiffness, making it an excellent choice for everyone.
Over the centuries, it has been well documented that many cultures, including the ancient Chinese, Greeks and Egyptians,
have applied magnets to relieve pain and other symptoms. However, the size and weight of the magnets existing during that
time, made them difficult to use. Today, smaller and stronger magnetic materials have led to the application of modern day
magnetic therapy products used by over 120 million people worldwide.
Clinical studies in the United States have shown magnetic therapy to be an effective method for relieving pain and discomfort.
Japan and many eastern European countries have conducted studies for over 30 years, and researchers continue to find that
it provides tremendous benefits for a wide range of conditions. Physicians in the United States using magnetic therapy in
their practices have reported many case histories showing positive benefits for their patients as well.
How does magnetic therapy work?
All physical and mental functions are controlled by electromagnetic fields produced by the movement of electro-chemicals
(ions) within the body. When an injury occurs and tissue is damaged, positively charged ions move to the affected area, causing
pain and swelling. In order for healing to take place, the injured site must be restored to its natural negative electromagnetic
charge. Pain and inflammatory-related electro-chemicals must be removed and oxygen and nutrients transferred to the area.
The application of a magnetic field to an injured area helps restore the normal electromagnetic balance. The magnetic
field relaxes capillary walls, as well as surrounding muscle and connective tissues, allowing for increased blood flow. More
oxygen and nutrients are transferred to the injury site, while pain and inflammatory-related electro-chemicals are more efficiently
removed. The overall process restores the normal electromagnetic balance of the area, relieving pain and inflammation, and
promoting accelerated healing.
Individual response time will vary, and can range from a few minutes, to a few weeks. The effectiveness of magnetic therapy
is dependent upon using the correct magnetic products, the length of time they are applied, and the type and severity of the
problem.
Is magnetic therapy safe?
Yes, magnetic therapy is safe. No complications have ever been reported with its proper use. Magnetic therapy products
use magnets that when applied to the body, have positive therapeutic benefits.
There are certain conditions where magnet therapy should not be used. Magnetic therapy should not be used if you are wearing
a pacemaker, defibrillator, insulin pump or any other implanted electro-medical device, and should not be used if you are
pregnant.
Do magnetic therapy products generate the same magnetic fields as power lines and other electrical devices?
The electromagnetic fields surrounding power lines and electrical appliances are a very different type of magnetic field,
and have no relation to the natural, healing fields produced by Therion's magnetic products.
How effective can magnetic therapy be?
According to most experts in the field, if magnetic therapy products are designed and used properly they can be 80%-90%
effective. The problem is that Biomagnetics is a far more complex science than most people realize, so knowing how to accomplish
this is no easy task and requires highly specialized engineering and manufacturing capabilities.
What determines the effectiveness of a magnetic therapy product?
To be effective, a magnetic therapy product must produce a magnetic field of sufficient strength and size at the site
of the injury or affected area. The problem is that the strength of a magnetic field drops off rapidly as the distance from
the magnet increases, and an injured area can be several inches below the surface of the skin. If the product is not properly
designed, the field could easily drop below therapeutic levels before it even reaches the injury site, and the product would
then be ineffective.
Companies that provide insufficient product information, and incorrectly use the gauss rating of magnets to indicate the
strength of their products compound the problem. The manufacturer's gauss rating of a magnet indicates the amount of magnetic
energy (residual induction) that the magnetic material can hold, but alone is not an indication of the strength of the magnet.
Since the gauss rating is identical for all magnets made of the same material, regardless of the size or number of magnets,
products using smaller and fewer numbers of magnets are made to appear more effective than they really are.
To be therapeutically effective, a magnetic field must penetrate the injured area at a high enough gauss strength. There
is no way to tell if the magnetic field is strong enough just by knowing the gauss rating of the magnets.
The mass (surface area and thickness) of the magnets, the number of magnets, the polarity facing the body and the gauss
rating of the magnets used, all determine the strength and penetration depth of the magnetic field produced by a magnetic
therapy product.
http://www.healiohealth.com
Doctors, Psychiatrists Turning to Magnets
Drug Addiction and the Brain
...........................
Magnetic Field Therapy: Professional and Personal Observations by Edward Friedler, M.D.
By Dr. Edward Friedler, MD
I use magnetic products and I recommend magnetic products to my patients. I sponsored an introductory lecture on Magnetic
Field Therapy to other family physicians. Is this professional heresy, or open mindedness with the interest of my patients
coming first.
My formal training in Family Practice required exposure to all the traditional medical and surgical specialties. A family
physician must have a wide array of management options for his or her patients. In spite of years of training and clinical
experience, it is unfortunately not unusual for my "bay of tricks " to be unsatisfactory or empty! Because it is
anathema for me to tell patients "There is nothing more I can do for you," I have referred some to chiropractors
and not discouraged others seeking help through other "alternative" providers. And now, I am one too!
I use magnetic products for a variety of ailments. Because I see people in the setting of a medical office, there is an
expectation that any treatment is recommended after a working diagnosis is made. In other words, I listen to and examine my
patients and get appropriate lab information and x-rays first. Once the data is collected and considered and a working diagnosis
made, I then organized a discussion on treatment options. For the person complaining of fatigue, I treat anemia with iron
and vitamins, not a magnet. For a person with achy legs and low potassium, I treat with potassium, not a magnet. Yet there
are times when iron, potassium, aspirin, or a narcotic pain pill are not the appropriate remedies, or are not enough. In these
cases, I encourage my patients to try a magnet. Let me share some success stories.
Cancer: Dr. F was diagnosed with cancer at age 41. After three months of chemotherapy, he decided that because the track
record for chemotherapy was poor, it would be crazy to not add other modalities to his own treatment. Since his oncologist
was concerned with chemotherapy dosing, and didn't know about other treatments, Dr. F on his own added Magnetic Field Therapy,
via a mattress pad, chair pads in the office and home, and a large magnet worn against the lower spine. (Dr. F added other
"modalities" over the next few months.) He experienced fewer negative side effects of chemotherapy, to the surprise
of his oncologist. He lived, and still lives to tell about it, I am happy to say, because Dr. F is me!
Arthritis: I remember Mrs. R whose knee joint had no cartilage. No medicine prescribed by me or other doctors had helped
her. I taped a small magnet to her knee after a physical exam, and left the room while she got dressed. When I came back to
minutes later, she was bending her knee in disbelief; it didn't hurt. The arthritis wasn't gone, but the severe pain was.
Fractured rib: Mr. E had fallen and broken a rib; his oncologist had given him Percocet for pain. He came in to see me,
saying the rib still hurt and the drug made him feel bad. I advised him to place a magnet where the pain was causing him discomfort.
He later told me the diminishment pain was "instantaneous." The rib still broken, but he was able to discontinue
the Percocet. When he broke another rib two months later, he used a magnet first.
Brown recluse spider bite: Mr. W was bitten by a brown recluse spider. He had a one inch ulcer on his lower leg that was
not healing. It hurt, too. We taped a magnet over the ulcer. The pain was less and it began to heal up quickly. The magnet,
while he used it decreased the pain.
Swollen eye: A boy had been hit in the face by a baseball. His eyelids were swollen. He had already used ice. I gave him
a mini magnet and told him to use it where the sting occured. The swelling was gone the next day. I was surprised.
Shoulder pain: Dr. Q was experiencing a nagging pain in her shoulder for more than three months. She attended the lecture
on Magnetic Field Therapy. During this event she held a magnet to her shoulder. The next morning, her shoulder was normal
and the pain was gone. My own theory is she used the magnet on her own. (At that same meeting, another doctor used a magnet
on a painful knee, which had been through many drugs and physical therapy. The next day, she came to my office for a second
magnet, because it was helping her so much.)
Tiredness: When all the tests are normal, doctors often diagnose depression for tired people. Some respond to antidepressant
treatment. For Ms. E, magnetic shoe inserts worked. She even returned to her karate class.
As a physician I prefer to understand as fully as possible the workings and applications of Magnetic Field Therapy. I
study this in my own practice. I tell my patients about magnets, and I show them the Magnetic Field Therapy Handbook as a
guide to usage. I have not had anyone say, "No thanks, I would rather suffer." I am grateful to have Magnetic Field
Therapy as a positive intervention for helping the patients in my medical practice.
...................
Alternative Treatments for Chronic Pain
Magnet Therapy for Fibromyalgia
Magnetic Healing Does it work?
by Tom Edward
The idea of magnetic energy or magnetic therapy is centuries old. Legend has it that Cleopatra wore magnetic bracelets
and necklaces for healing. Though actively employed by medical doctors in America in the 1800's and early 1900's, magnetic
therapy eventually fell out of favor. But in the past decade, magnetic therapy has become a 100 million dollar a year industry
in this country (magnetic therapy has long been used as an effective healing tool in China, France, India and Japan, especially
in repairing soft-tissue injuries).
Studies on magnetic therapies in the Journal of Electro-and Magnetobiology led some pioneering doctors in this country
to experiment with magnets in their practice. Their activities helped to standardize the use of some magnets, the magnet size
and strength-in treating various conditions. The length of exposure to a magnet for healing certain ailments was also determined.
Because of their work we know which magnets work most efficiently-for example, a magnet placed in one specific area of the
body may not activate the entire body's healing power, whereas sleeping on a magnetic bed pad radiates a magnetic field that
can penetrate evenly into every part of the body and boost the entire immune system.
Through the growth of the magnetic therapy industry, different magnetic products have been designed which can be useful
in treating many conditions. Some of the most commonly used magnetic products include the previously mentioned magnetic mattress
which can alleviate insomnia, joint pain, muscle spasm and fibromyalgia. Magnetic inner soles for shoes are often helpful
in relieving painful inflammation resulting from bone spurs, and for gout and to improve circulation. Magnetic pads and wraps
which can be secured to the lower back, knees and elbows are recommended for arthritic joints, inflamed tendons and carpal
tunnel syndrome.
WHAT IS A MAGNET?
In any material that is capable of being magnetized, there are groups of atoms with their own magnetic orientation arranged
haphazardly in the material. When that material comes into contact with a strong magnetic field, it rearranges the groups
of atoms so that they are in alignment. As the groups of atoms become aligned, they project a magnetic field.
Magnetic energy has different names. Some people call it energy or life force; the Chinese call it Chi, the Indians know
it as Prana. Whatever you choose to call it, magnetic energy is a basic force of life-it pulses throughout the galaxies and
is found everywhere in nature.
HOW DO MAGNETS HEAL THE BODY?
Some researchers and doctors say that magnets don't actually heal the body. Science knows that the human body is composed
of numerous cells that combine to form blood, tissues, bones and organs. These cells are in the constant state of renewing
themselves. Dr. Robert Becker, one of the leading medical doctors who advocates the use of magnets in healing, believes that
the force which stimulates ,cellular growth and division is electromagnetic energy.
He and other scientists contend that the charge on the cells of the body gets depleted as cells perform their normal daily
functions and that the body tries to "recharge" the worn down cells by sending pulses of electromagnetic energy
from the brain through the nervous system.
James Souder, President of Norso Biomagnetics in Raleigh, North Carolina, claims that studies performed on animals, and
microscopic examination of blood vessels, indicate that capillary blood flow is stimulated by the movement of magnetic fields
through tissue and is the dominant factor in magnetic field therapy.
IS ALL MAGNETIC ENERGY HEALING?
No.
As previously stated, magnetic energy is a basic force of nature and necessary to all biological systems. Magnetic energy
pulses from far-off galaxies; the sun showers us with magnetic fields. Our earth, itself a huge electromagnet with north and
south poles, protects us from harmful cosmic radiation. Cosmic radiation is so potent that it is capable of penetrating a
12 foot thick block of lead. But it cannot penetrate the earth's protective magnetic shield.
There is increasing evidence that there are harmful effects from high pulsating magnetic energy emitted from power transmission
lines, TVs, radios, computers, microwaves and myriad electric appliances. The ordinary 60 cycle alternating electromagnetic
fields created by technology seem to exert stress on the body's cellular level. It is reported that they can cause memory
loss, headaches, changes in heartbeat and blood chemistry. Melatonin production can be reduced, and the brain's electromagnetic
signals to the cells can be blocked, diluting the body's disease-fighting ability.
Studies of exposure to alternating electromagnetic fields have shown mutagenic effects, cancer cell promotion and a lowering
of the body's pH to a more acidic level.
In addition, energy deprivation caused by living in concrete buildings also appears to have negative effects on the body.
Dr. Kyochi Nakagawa, Director of Isuzu Hospital in Tokyo says that "Magnetic Field Deficiency Syndrome," produces
symptoms such as headaches, back and neck pains, insomnia, heaviness of head and general lassitude.
USING MAGNETIC ENERGY BENEFICIALLY
While there are many applications claimed for magnetics from the reduction of scar tissue to the treatment of internal
organs, the predominant use of magnetic devices is the treatment of musculoskeletal pain and myofacial pain. While, as previously
stated, the mechanism by which this pain relief occurs is subject to much conjecture, there is a consensus that heightened
blood flow to the area under the footprint of the magnet is one of the primary results of magnetic treatment. The results
have been demonstrated by both thermographic and nuclear medicine studies. There have also been evidence of pain blocking
phenomena in certain nerve fibers related to the application of magnetic fields. And researchers have been able to demonstrate
changes in the electrical potential of nerve cells which raise the threshold for transmitting pain impulses as a result of
magnetic fields.
Some scientists subscribe to the "Hall Effect," which promotes the idea that ions in the blood are manipulated
by magnetic fields thus producing a heating effect in the magnetized area and increasing blood circulation. James Souder disagrees,
and insists that "from a biological perspective, magnets activate or turn on capillaries creating extra blood supply
at the cellular level as opposed to the older notion that magnets produce a local heating effect to stimulate blood supply
which is essentially what the Hall effect is about."
Dr. Dean Bonlie, Chairman of the Scientific Committee of the North American Academy of Magnetic Therapy, explains that
when the body is fatigued, a "loss of static charge" on the body's cells causes a "clumping of red blood cells."
Through magnetic field supplementation, he says, chemical reactions are enhanced, building up the charge on cell walls which
cause the cells to repel each other, reducing the clumping. With more surface area available, he says, the oxygen-carrying
capacity of the cells is increased which in turn reinvigorates the body.
Another source of disagreement among magnetic therapy advocates is the healing quality of negative and positive poles.
Such prominent voices in the magnetic therapy movement as Dr. Philpott say that "there are distinct and opposite effects
of the two separate magnetic poles on metabolic function...in terms of biological response, the separate negative and positive
polarities are as distinctly opposite as day and night, hot and cold, and acid and alkali." Dr. Philpott claims that
his clinical observations show that negative magnetic field energy should be used to fight infection, normalize acid base
balance, increase cellular oxygen and reduce fluid retention. He claims that using positive magnetic field energy can actually
decrease cellular oxygen, accelerate microorganism growth and result in acidic metabolic response. James Joseph, an independent
research consultant for Optimal Living Associates, agrees with Dr. Philpott.
Dr. Philpott concluded that positive magnetic field energy creates an acidic condition in the tissue and negative magnetic
field energy creates alkalinity after performing before and after saliva tests on patients being treated with a whole-body
negative magnetic field. Dr. Bonlie, in a similar test, found that patients who had tested over-alkaline in pre-testing became
more acidic, indicating that whole body treatment with a negative magnetic field brings normalcy from either end of the spectrum.
Dr. Bonlie claimed that this happened because of "simple rules of physics." "When an atom is placed in an increased
magnetic field," says Dr. Bonlie, "the charge is increased on the atom for a fraction of a second. This increase
in energy is expressed by an increase in the velocity of some of the orbiting electrons and protons. In the case of paired
electrons, one is sped up and the other slowed down. This imbalance causes a phenomenon known in physics as precession (wobble).
This is much like increased molecular action which takes place from heating a solution to make a chemical reaction take place.
Precession causes electron transfer which is the basis of all chemical reactions in the body. In summary, when the magnetic
field is increased in which the atoms of the body exist, body chemistry is enhanced, assisting it in normalcy which improves
body performance and healing."
While the physics of magnetic energy is debated, its benefits are being experienced by people around the country. Dr.
Ronald Lawrence of Agoura Hills, California asserts that magnets have been extremely effective in the control of arthritic
pain in many of his patients. Dee Massengale, an exercise physiologist in Atlanta, Georgia suffering with fibromyaglia since
1982, says that of all the therapies she's tried magnetic devices have been one of the most valuable tools for pain management.
In one of our own experiments, Anne Ziselman of Hollywood, Florida slept with magnet wraps strapped above her kneecap.
She reported a reduction of arthritic swelling and a softening of the inflammation after four nights of use. "Sometimes
the swelling goes away by itself, but the only times my knee has softened was when I had a cortisone shot," said Mrs.
Ziselman.
..............................
Magnetic Fields for Migraines? Recent Studies Show Promise, New Study Underway
This can all be found at:
the rion resarch.com
http://www.therionresearch.com/learning_center_articles.html#5
====================================
Magnet Therapy
Stewart G. Eidelson, M.D.
SpineUniverse Founder, Orthopaedic Surgeon
Orthopaedic Surgery Associates
Boca Raton, FL, USA
"So many of my patients ask about magnet therapy to treat back and neck pain. Although I do not endorse magnet therapy,
as a service to patients, the following information is provided." - Stewart G. Eidelson, M.D.
Using magnets for healing pain is increasingly popular with the public. However, despite this popularity, there is a lack
of scientific evidence to prove magnets have any therapeutic benefit. Traditional physicians remain, in general, very skeptical
of magnets' benefits. Despite this justified mainstream skepticism, the following article seeks to provide members of the
public who are seeking information on magnets with balanced, factual information.
When referring to magnets, we are not talking about the type of magnets found on refrigerator doors - but biomagnets -
those magnets manufactured for physical and mental healing. Biomagnets are named after biomagnetism, the science of magnetism.
As children in school we learned that magnetism is an energy force on earth. Each atom has a nucleus around which spins
positively charged protons and negatively charged electrons that generate a magnetic field. For thousands of years ancient
civilizations studied the positive and negative magnetic forces. For example, in Traditional Chinese Medicine (TCM) it is
believed that a balance of these positive and negative forces referred to as Yin and Yang represents good health.
Theory
Although not scientifically proven and controversial, theories suggest biomagnets alone do not heal but rather stimulate
the body to heal naturally. Some of these scientifically unproven claims include:
-Restoration of cellular magnetic balance
-Migration of calcium ions is accelerated to help heal bones and nerve tissues
-Circulation is enhanced since biomagnets are attracted to the iron in blood and this increase in blood flow helps healing
-Biomagnets have a positive effect on the pH balance of cells
-Hormone production is influenced by biomagnet use
Polarity
Theory aside, an important aspect of biomagnet use is magnet polarity. This relates to the direction in which the magnet
is placed. The North Pole corresponds to TCM Yin, or negative polarity. The South Pole corresponds to TCM Yang, or positive
polarity. In the chart below, the magnetic influences of the South and North Poles are shown by example:
----------North Pole----------
Characteristic: Sedating, Cooling
Negative - Yin
Low back pain
Arthritis
Inflammation
Acute headaches
Sharp pain
----------South Pole----------
Characteristics:Stimulating, Heating
Positive - Yang
Tingling
Numbness
Weak muscles
Paralysis
Scars
If the body appears to lack both positive and negative energies to heal, the therapist may apply both the North and South
Poles (known as Bipolar) simultaneously. Bipolar biomagnet therapy may be used to heal fractures or treat chronic pain.
The type of ailment determines the type and power of the biomagnet to be used, the length of time the patient has had
the problem, its severity, if the ailment is superficial or deep, the area of the body to be treated, and the patient's sensitivity.
Some patients are sensitive to biomagnet therapy. The therapy may temporarily make the condition worse as toxins are released.
Light-headedness, headache, sleepiness, and itching are some of the side effects.
Biomagnets Not for Everyone's Use
As with any treatment, there are cautionary measures to follow. For example, biomagnets should not be used during pregnancy,
on patients with a history of epilepsy, while taking blood-thinning medications, on bleeding wounds, or if internal bleeding
exists.
Biomagnets should never be used on a patient with a pacemaker or who have metal implants that could be dislodged by magnet
use.
In infants and children care should be taken as well as use on the eyes, brain, or over the heart at any age.
Biomagnet Power Measured
Biomagnet power is measured in terms of gauss, the line of force per unit area of the pole. The earth's surface is approximately
0.5 gauss. Many manufacturers rate their products using internal gauss and external gauss to indicate strength. Listed below
are typical magnetic strength classifications:
Low gauss (g) = 300 - 700 g
Medium gauss = 1000 - 2500 g
High gauss = 3000 - 6000 g
Super gauss = 7000 - 12000 g
Surface gauss rating also refers to the external strength of the magnet. This measurement is dependent on the size, shape,
polarity, and grade of the magnetic material.
Some experts in biomagnet therapy begin treatment at low gauss and gradually increase strength as necessary.
We recommend you consult with a specialist who is skilled in administering biomagnet therapy first.
Types of Biomagnets
There are about as many types of biomagnets as there are body parts! Magnetic mattresses and pads are designed to be slept
on, magnetic insoles fit inside shoes, block magnets can be placed under mattresses, pillows, or seat cushions, back supports
are even available with slots for magnet insertion. Others are made as body wraps with Velcro closures, jewelry, and magnetic
foil.
Caring for Biomagnets
Most biomagnets are made of ferrites, which are iron oxides combined with cobalt, nickel, barium and other metals to make
a ceramic-like material. The flexible types of magnets are combined with plastic, rubber or other pliable materials. The strongest
biomagnets are those made from neodymium (rare earth element).
However, just because biomagnets are strong does not mean they are indestructible! When subjected to intense heat (400+
degrees F) a magnet will lose all its energy. Also, don't drop magnets.
And remember, magnets can damage CDs, computer hard drives, credit cards, and other devices with metal components.
Conclusion
Biomagnets claim to be relatively safe, non-invasive, 100% natural, and drug free. Some manufacturers claim their magnets
work fast and even offer guarantees. Many patients have reported significant improvement in back pain and other ailments with
biomagnet use. However, there remains a lack of scientific data to validate the efficacy of magnets, and accordingly, very
few doctors of medicine (MDs) are know to prescribe magnets for the treatment of spinal disorders.
As with any new treatment, we recommend discussing your condition with specialists who can present the argument for the
therapy, and with those who are against the therapy, to provide you with a balanced picture upon which to base your decision.
Editorial Comment: The editorial staff at spineuniverse.com tries to be open-minded to alternative treatments but will
not fully support magnet therapy until "doubled blinded" studies are initiated that scientifically support the value
of magnet products for back care. It would be very easy to set up these studies and we challenge the Industry to report their
findings from "controlled" studies without prejudice.
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